1. Build a product asset, not a loose upload
Store the SKU, color, front and back images, logo details, material notes, crop, and rights record together. The visual reference should show the exact item you plan to sell.
Use sharp, evenly lit images. If text, a logo, or a distinctive pattern must remain exact, mark it as an approval requirement before ordering a product look or motion shot.
2. Choose how the product reaches the character
The lowest-risk path is an authorized photo of talent already wearing the item. ClipRecast can also create a private product-fitting image first; your team reviews fit, silhouette, logo, texture, and color before ordering video.
Product fitting is currently available to approved business accounts. ClipRecast confirms availability and shows the complete credit price before accepting an order.
3. Reuse motion or create a storyboard
If your business owns suitable product footage, keep it private in the campaign or publish it as an example only when you hold the reuse rights. If no footage exists, order a storyboard first: hook, product proof, action, and CTA.
Storyboard planning and video production are separate paid stages. Each has its own quote so your team can stop after the plan, revise it, or provide existing footage.
4. Prove one visual claim in three to five seconds
Start with a short visual proof such as a clean outfit reveal, a racket swing, a turn that shows garment silhouette, or a close-up that preserves a required pattern.
Do not ask the first attempt to solve product fit, three scenes, voiceover, captions, music, offer, and CTA simultaneously. Find a visually usable shot first.
5. Order four to eight controlled versions
Once the product look and movement pass review, order four versions for qualification or eight for a stronger creative review. Keep product, footage, duration, and offer fixed while changing only the person, opening action, or visual treatment.
Score product fidelity, first-second clarity, identity consistency, motion continuity, and whether the idea works muted. Choose the smallest batch that gives you publishable candidates.
6. Add sound, copy, and CTA to the winner
Sound design, voice, captions, price, and CTA belong after visual review. Let the buyer write the CTA, but structure it around one action such as Shop the drop, Choose your color, or See the full collection.
A delivered ad is not marketing proof by itself. Publish controlled versions with tracking links, compare hold rate and conversion, then spend the next credits on the creative that earned another test.
This guide describes a product workflow and general information; it is not legal advice.