01 · Write one measurable promise
Choose a single job the app completes and one audience that cares. Avoid cramming onboarding, features, pricing, and testimonials into the same short.
INDIE APP MARKETING
Sell the product promise, then prove it with the real app.
An app ad needs more than an attractive actor. It needs one clear pain point, a visible transformation, real product UI, and a CTA that matches the landing page.
02 · Test eight actor concepts
Hold the value proposition fixed while varying the opening performance, character, or motion treatment for TikTok and Instagram Reels.
03 · Add real product UI
Overlay an authentic screen recording, readable UI crop, or before-and-after proof. Never invent a product state the app cannot deliver.
04 · Match CTA to the funnel
Use one action—install, join the waitlist, or start a trial—and carry the same promise into the store listing or landing page.
CAMPAIGN OUTPUT