01 · Write one measurable promise
Choose a single job the app completes and one audience that cares. Avoid cramming onboarding, features, pricing, and testimonials into the same short.
APP & DIGITAL PRODUCT TEAMS
Build an app promo video around one promise and real product UI.
A useful app ad needs one clear pain point, a visible change, real product UI, and a CTA that matches the landing page. ClipRecast helps your team produce and review the video options first.
02 · Test eight actor concepts
Hold the value proposition fixed while varying the opening performance, character, or motion treatment for TikTok and Instagram Reels.
03 · Add real product UI
Overlay an authentic screen recording, readable UI crop, or before-and-after proof. Never invent a product state the app cannot deliver.
04 · Match CTA to the funnel
Use one action—install, join the waitlist, or start a trial—and carry the same promise into the store listing or landing page.
CAMPAIGN OUTPUT